A Women’s Day campaign that encourages women to be comfortable in their skin – to present themselves to the world as they are – without conforming to any stereotypical imagery of what’s considered feminine or even un-feminine.

We did this using un-edited, un-photoshopped photographs of models, or who we'd like to call role-models. but before that... 

To set context for the campaign on social, we created posts using photos of celebrities from the red carpet from a recent award show as an example of women who owned their individual style.  

We then went on to create branded social media posts to communicate our message of Whatever CLiQs for you. Each piece of content re-iterated the rawness and un-editedness of these women. 

Our branded video that was posted on Women's Day... 

To engage with our followers, we held a contest... 

As sustenance content for the page, we created social media posts that further promoted products from Tata CLiQ that compliment your style, whatever it is you want that to be.