"Tĩn" Fishsauce
Nước mắm Tĩn" is a brand of pure rin fish sauce, rich in fish meat, inheriting the traditional formula of more than 300 years of the ancient fishing village of Phan Thiet.The history of fish sauce has been apparent for over 300 years in the Phan Thiet old fishing village by the ancestors Tran Gia Hoa, who was qualified as "Quan Bát Phẩm" by the Nguyen King for his birth giving to the fish sauce tradition. The ceramic fish sauce covered with lime, squared labeled, was transported from Ca Ty River to across the South to the Central and the North and occupied the largest market share in Vietnam at that time. People used to call this kind of pure rin fish sauce as Tĩn fish sauce. But as a result of the war, the disappearance of craft villages, the traditional values of famous Phan Thiet fish sauce gradually disappeared. We based on this true historical story, along with the image of the Fish Sauce to inspire the idea of package design of the "Nước mắm Tĩn" brand.
About the form structure,
We study ancient structure of Tĩn, then re-structure and redesign. The anthropometric data was adjusted, in order that people can hold and use it easily in the kitchen and dining table. The ceramic material for the outer packaging keeps the rough texture, combined with the printing of label elements such as brand identity and product information. The inside of "Tĩn" bottle is coated with special enamels to ensure the fish sauce will not degraded in a long time.
Regarding the main image of the packaging, we hand-painted the trade scene of ancient Phan Thiet, with boats and Tĩn bottles, surrounded by typical landscapes of Phan Thiet sea. The back packaging is the image of a traditional fish sauce production model, with rows of oak barrels, where anchovies are naturally brewed according to the typical recipe of Phan Thiet people.
OLD FISHING VILLAGE
In order to emphasize the story about the 300-year recipe of the Fish Sauce product from the Fishing Village , we, along with the investors have created a brand identity for the "Old Fishing Village" fish sauce museum. The museum was designed with contemporary concept, as a role-playing film studio. The area of nearly 2,000 square meter is divided into 14 automatic light-hitting spaces to describe 300 years of Phan Thiet fishing village from Champa, Nguyen Dynasty, French colonial periods and 40s, 50s and 60s. Visitors can learn about the history and recipe of 300-year fish sauce of Phan Thiet fishermen. This is also the highlight of the marketing of "Nước mắm Tĩn"
products to the consumers.
tastedesign.vn
Creative Director: Nam Moj
Art Direction: Huy Thien
Graphic Designer: Huy Thien, Thong Dinh
Motion: Thong Dinh
Illustration: La Vy
