AIDS 2018
Conference
Branding Event
The project started with the competition in my early years in university. The contest was to design a logo for the AIDS 2018 conference in Amsterdam. The issue with the logo design is never realized in a full branding system. In other words, the logo design is the first to be created but never considered to be applied in multiple mediums that comprises a conference being held. The design of the logo is effective but never show how the design of language of the concept and how it will be used, evoke the feeling of the event.
The idea behind the logo creation is incorporating the cultural and themes of the host city, Amsterdam and the country of the Netherlands. The creation of the tulips is around the shape of circular wheels of the bicycle which is a common site in the city and iconic fixture of the city and culture. Creating this type of system help to create a cohesive design of the tulips. Using the colours of orange to signify a unique characteristic of the Netherlands and red being the representation of the AIDS awareness to build the colours scheme of the whole design. This help me in the process to colour the tulips and shades of the colour in the final designs. The idea of the tulips and other elements in the page being spread out around the many mediums of the designs is the represent the idea of gathering to sharing new ideas, research and etc about AIDS. This is a conference event and I think this design represents the concepts of event in a visual aspect and language.
In the end, the design that I made for this event was never chosen but I fully flushed out the idea being able apply to a wide variety of mediums and systems of design for this conference event.
Thanks for checking it out!