THE STORY SO FAR.
Friday in Dubai has become a serious social and culinary institution – we have a dedicated crowd of weekly brunch-goers. The brunch scene in Dubai is not for the faint of heart – the options are endless.
Friday in Dubai has become a serious social and culinary institution – we have a dedicated crowd of weekly brunch-goers. The brunch scene in Dubai is not for the faint of heart – the options are endless.
ELEVATED EXPERIENCES.
With tweaks to the entertainment and food offering the Westin Bubbalicious brunch was offering new ‘elevated experiences’ with a broader appeal to couples, families and the city’s ‘gimme more for less’ millennial crowd. Capturing the spirit of this with the development of fantasy realism visuals that celebrated the target audience at the center of the bubbles, including the chefs. This new positioning ‘take your Friday to bubbalicious new heights’ resonated with the regulars and made a significant impact with new prospects with the hotel enjoying increased footfalls at the brunch.
With tweaks to the entertainment and food offering the Westin Bubbalicious brunch was offering new ‘elevated experiences’ with a broader appeal to couples, families and the city’s ‘gimme more for less’ millennial crowd. Capturing the spirit of this with the development of fantasy realism visuals that celebrated the target audience at the center of the bubbles, including the chefs. This new positioning ‘take your Friday to bubbalicious new heights’ resonated with the regulars and made a significant impact with new prospects with the hotel enjoying increased footfalls at the brunch.
