This is my flow was one of the PUMA’s global campaign for the year of 2019 that I had the pleasure to work alongside KNAS team and develop the main visuals for the season. We decided to develop a minimalist approach where we only have a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign. This was a collaborative effort between me and Danilo Rodrigues.

For the typography treatment, we’ve tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.