This is my flow was one of the PUMA’s global campaign for the year of 2019 that I had the pleasure to work alongside KNAS team and develop the main visuals for the season. We decided to develop a minimalist approach where we only have a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign. This was a collaborative effort between me and Danilo Rodrigues.
Typography

For the typography treatment, we’ve tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.

Rough typography treatment
Final typography treatment
Final Layouts
PUMA - This is my flow
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PUMA - This is my flow

This is my flow was one of the PUMA’s global campaign for the year of 2019 that I had the pleasure to work alongside KNAS team and develop the ma Read More
2.1k
19.6k
39
Published: