CITY FOOD Saint-Petersburg
...............................................................................................................................................
Year: 2019
Location: Saint-Petersburg, Russia
Photos by: Sergey Melnikov
..............................................................................................................................................
City Food is the largest gastro-space in Saint-Petersburg . More than 5500 sq. meters of different food concepts.
Сustomer came to us with the task of refreshing food court area in one of their malls. That was the first wave and it should became something like design and concept basis for other food courts of that company. The idea was to create not an other usual fast food space, but something new, with friendly atmosphere and design. We wanted to make people forget, that they came in usual mall in city outskirts. One of the best features of new concept is connection between regular fast food brands and local gastro-enthusiasts - thats why whole space separated in 2 areas, but its almost seamless for visitors. We call them food-market ( for gastro-enthusiasts ) and food hall ( for big fast food brands ). Besides food type, that areas have slight difference in design. Food market is more dark and private with lots of greenings, and food hall has lighter coloring and a bit simplier and durable in terms of materials and visual appearance.
That place has a huge social impact from the first days, when it opened its doors for citizens. As we said before, that mall is located in city outskirts, so it wasnt the best place you wanted to eat and spend time. Thanks to reconstruction and local restaurants in gastro-space, that food court became highlight in its district and attracts lots of people from all over the city.
That place has a huge social impact from the first days, when it opened its doors for citizens. As we said before, that mall is located in city outskirts, so it wasnt the best place you wanted to eat and spend time. Thanks to reconstruction and local restaurants in gastro-space, that food court became highlight in its district and attracts lots of people from all over the city.
..............................................................................................................................................
