At one of the startups where I co-headed a multidisciplinary team, my partner, team and I were entrusted with the task of designing the communication, visual grammar and identity for the team.
This Manifesto and the designs below are from there. The entire process went through peer reviews, co-creation and was finally created with the guidance of our mentors. It's one of my favourite pieces because our careers had just begun back then and there was a lot of realism and relevance in our work and ideas.
WE LIVE ON THE EDGE.
WE ALWAYS CATCH THE SUN.
WE BELIEVE THE WORLD CAN BE BETTERED.
WE BELIEVE THAT COMMERCE CAN CO-EXIST WITH A CONSCIENCE.
WE’RE NOT JUST BELIEVERS.
BELIEVERS TALK.
WE BELIEVE ENOUGH TO DO.
WE DO WHAT WE LOVE.
WE LOVE WHAT WE DO.
WE CREATE IDEAS AND EXPERIENCES TO MAKE BRANDS MORE LOVABLE.
WE ARE A COLLECTIVE OF THINKERS, PLANNERS, WRITERS, DESIGNERS, CODERS AND PRODUCERS.
WE ARE BUT A FEW.
BUT WE ARE ENOUGH.
WE CONNECT.
WE COLLABORATE.
WE ARE FOLLOWERS.
WE ARE FANS.
WE ARE FANATICS.
