Soju is a clear, colorless distilled alcoholic drink most popularly consumed and produce from Korea.
And the brand, Jinro Soju is the world's best selling-spirit.
Even though Jinro Soju has been sold in the Philippines for many years and people are aware of what it is probably from the growing popularity of Korean dramas, many still haven't tried it nor aware of the brand itself. To help establish the brand in the Philippine market, we launched a digital campaign called "Tapatan Na!" as we localized the idea of drinking soju.
Through this campaign we introduced the different Jinro flavors, about the Korean culture, proper drinking etiquettes, initiated contests as engagements and more.
Main online video: this video latches on the FIlipinos' love for Korean dramas
These are digital materials are for the Facebook and Instagram page
