• Add to Collection
  • About


    The Vat Ball.
Agency: OgilvyOne Mumbai.
Creative Directors: Anand Gharat, Vinay Venkatesh.
Creative Supervisor: Rohit Mallela.
Creative Supervisor (Art): Sandip Ghosh.
Art Director: Ganesh Shinde. 
Copy Supervisors: Nikhil Fernandes, Sunil Sharma.
Client: VAT 69.
VAT 69 is an iconic whiskey brand in India. The prophetic VAT Man was born in the fertile minds of BBH Mumbai and I consider him a benchmark in advertising today. A handful of writers essayed the role of the Vat Man online on social media and I was one of them. It was a great learning experience for me to step into the shoes of the Vat Man and understand his world.
One of the most beautiful things about the Vat Man is his gadget filled world crafted by BBH Mumbai.  When we were briefed for a Youtube Banner concept, we presented the Vat Ball. The Vat Ball is designed to answer all your questions and throw up probable answers just like the Magic 8 Ball that was a source of inspiration for this idea.