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  • About

    About

    Vat 69.
    Published:
Agency: OgilvyOne Mumbai.
Creative Directors: Anand Gharat, Vinay Venkatesh.
Creative Supervisor: Rohit Mallela.
Creative Supervisor (Art): Sandip Ghosh.
Art Director: Ganesh Shinde. 
Copy Supervisors: Nikhil Fernandes, Sunil Sharma.
Client: VAT 69.
 
VAT 69 is an iconic whiskey brand in India. The prophetic VAT Man was born in the fertile minds of BBH Mumbai and I consider him a benchmark in advertising today. A handful of writers essayed the role of the Vat Man online on social media and I was one of them. It was a great learning experience for me to step into the shoes of the Vat Man and understand his world.