t was challenging yet rewarding to get the opportunity to carry on with the success story of our partner El-Hanim with a new and fresh copy! Meet the newly evolved Hanim with its latest look and new brand identity, that will help contemporary women break their routine and live everyday a new and exciting story. We value all the contributions of everyone who helped, supported and worked with us to bring this campaign to life.

Agency: BirdMilk

Client: Arma

Brand: El-Hanim

Creative Director: Muhammad Salah

Associate Creative Director: Omar Jongar

Creative Team: Yara Elkomaty, Mostafa Hegazy

Art Director: Mohamed Essam

3D Artist: Mohamed Saber

Account Director: Talal Nasr

Managing Director: Emad Salem

Account Management: Nermeen Mahmoud

Production House: Backstage Pictures

Executive Producers: Mohamed El Raie - Samer Salah

Director: Yahya Ismail

Director’s Producer: Youssef Mohamed

DOP: Ahmed Youssef

Producer: Moataz Fahmy

Production Manager: Mohamed Salah

Assistant Director: Hassan Neamah

2nd Assistant Director: Mostafa Yahia Elogerey - Youssra el Kilany

Cameraman: Ziad Abdelbasit

Assistant Producers: Lojaine Azzam - Ahmed Kamal

Stylist: Aliaa Ahmed

Assistant Stylist: Gasser Magdy

Art Director: Ahmed Gamal Abdel Aziz

Food Stylist: Sarah Ibrahim

Production Team: Mostafa Elashry - Mohamed Hatab - Ramy - Eslam Maghraby - Mohamed Sayed Mansy

Post House: Circle Post Production Studio, Mohamed Noussier

Producer: Samar Hegazy - Ahmed Ghoneim - Ashraf Ehab

Editor: Mostafa Helal

Colorist: Essam Abdelsalam

Music Composer: Ahmed Tarek Yehia

Sound Design: Hosny Ali The Garage Sound Studio

Casting: Challenge Casting

Photographer: Sameh Elsebaay

Video Assist: Wael el Sayed