NUTELLA / STRIPE
concept design
concept design
I love Nutella, my girlfriend loves Nutella, everyone loves Nutella, right?
But unfortunately, the existing packaging is not portable, it is not convenient to use outside the home, or on a trip.
Then I began to think about how to make Nutella a product that can be consumed not only in the kitchen but everywhere.
There were several tasks:
But unfortunately, the existing packaging is not portable, it is not convenient to use outside the home, or on a trip.
Then I began to think about how to make Nutella a product that can be consumed not only in the kitchen but everywhere.
There were several tasks:
- Facilitate packaging by removing the glass
- Make compact form
- Get rid of the use of cutlery
I chose soft, doypack packaging for compactness and lightness.
It is also easy to squeeze Nutella out of such a package without having to open the package.
Next, I modeled the neck of the package, which would form flat stripes of chocolate without the need to smear it with a knife or spoon in the future. Then I made a cap with the expansion of the outer side, for the stability of the package in an upright position.
Then I made a chocolate ribbon logo in the form of a handwritten font to emphasize the idea of portability and ease of use of packaging.
Orthographic view of the packaging
Keep enjoy Nutella
Thank you !
