Bold 127's profile

Smart Holiday, Brand Identity


Client                            Smart Holiday
Services                       Logo Design, Brand Identity, Stationery & Print Design

Smart Holiday is a startup about short term / tourist guests. The idea of the business is to manage apartments on Airbnb from people who go on vacation or travelling. That means somebody who goes travelling can subscribe on their website and they will rent out the apartment for them on Airbnb. The person who goes travelling can earn some extra cash and the apartment will be professionaly managed by them.
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As their business is reffering strong to the airbnb clientel it is important that they can build in the same easy going lifestyle. The look has to be cool, easy and related to travelling and good times.
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Their goal is to attract young, urban, city people between 20-30 years of age who travel a lot, are very open minded and cool.
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Our goal was to create a logo that will reflect their vision and mission thus we created a simple mark which is a combination of travel bag and a map pin icon.




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Smart Holiday, Brand Identity
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Smart Holiday, Brand Identity

Brand Identity design project for a Switzerland based startup business.

Published: