A project in collaboration with Via University College - Horsens

My team and I have been asked to create a financial concept for the local stores of the  city of Horsens - Midtjylland. 

The goal was to attract people to the city center - boosting the economy of the local shops and giving a fresh look to downtown Horsens. 

The designed solution is an app that gives total access to the stores information such as: find a particular item, opening hours, events, gift-cards for the entire shopping streets. Furthermore, in order to encourage customers to go and shop physically, my team and I designed booths with seating areas where people can sit down, chill, get a cup of coffee or a glass of wine with friends or family.