E. Wedel Ptasie Mleczko ®
x Pola Augustynowicz
Client: E. Wedel
Location: Warsaw, Poland
Objective : PACKAGING
I created packaging for traditional Polish Ptasie Mleczko ®, which translates as 'bird's milk' is a soft chocolate-covered candy filled with soft meringue. In Poland, E. Wedel Company first developed its ptasie mleczko in the 1930s. Within the grand scope of Jan Wedel’s entrepreneurship there was plenty of room for culture. The art field most closely linked to his business was, naturally, graphic design. Well aware that people are said to ‘eat with their eyes’, he wanted his packaging to reflect the high quality of the foods they contained. That’s why he hired top graphic artists like Zofia Stryjeńska and Tadeusz Gronowski to design for Wedel (something his father had also done, by the way). The classy image extended from the packages to other mediums, such as poster advertisements. Today, many applied designs made for Wedel are considered Polish classics and as such can be encountered in museums.
I created packaging for traditional Polish Ptasie Mleczko ®, which translates as 'bird's milk' is a soft chocolate-covered candy filled with soft meringue. In Poland, E. Wedel Company first developed its ptasie mleczko in the 1930s. Within the grand scope of Jan Wedel’s entrepreneurship there was plenty of room for culture. The art field most closely linked to his business was, naturally, graphic design. Well aware that people are said to ‘eat with their eyes’, he wanted his packaging to reflect the high quality of the foods they contained. That’s why he hired top graphic artists like Zofia Stryjeńska and Tadeusz Gronowski to design for Wedel (something his father had also done, by the way). The classy image extended from the packages to other mediums, such as poster advertisements. Today, many applied designs made for Wedel are considered Polish classics and as such can be encountered in museums.
It was a great honor for me to be E. Wedel's designer!
I hope you enjoy it!
