Estrela is the biggest toy manufacturer in Brazil. They asked us to relaunch a successful toy train from the eighties. We answered with a crazy challenge in order to make old fans transfer their passion to potential young customers. This work was featured on Cannes 60 Years Game Changers book and won a Gold and Silver Lions at Cannes in 2013.

My role was to be in charge of the design direction while leading a multidisciplinary team.