雲・YUN
結合中國傳統圖樣與未來創新、刺繡等元素， 以師古而不擬古，為品牌主要概念。「YUN」以祥雲的圖樣作為logo的品牌識別。祥雲圖樣自古就是中國常重要的吉祥象徵，帝王時常運用到這樣的圖案， 含義：「祥雲瑞氣」。我們的標語：「 have a lucky day」也是由此轉化而來。
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Integrating traditional Chinese pattern with future innovation and embroidery, which is learned from ancestors but not stuck to the stereotype, is the major idea of the brand. The pattern of auspicious clouds, as the logo, is the brand identity of “YUN”. Auspicious clouds used to be the symbol of “luck” in China and were often used by emperors, meaning “auspicious clouds and celestial peace”. The slogan “Have a lucky day” is transformed from it.
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Integrating traditional Chinese pattern with future innovation and embroidery, which is learned from ancestors but not stuck to the stereotype, is the major idea of the brand. The pattern of auspicious clouds, as the logo, is the brand identity of “YUN”. Auspicious clouds used to be the symbol of “luck” in China and were often used by emperors, meaning “auspicious clouds and celestial peace”. The slogan “Have a lucky day” is transformed from it.
embroidery
screen printing
