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Legendarios CPFA

Amputee Football is the version of the sport for people who have lost a limb, but its greatest achievement is to generate inclusive spaces that raise their voices and form a united community with people who find themselves in situations similar to theirs. 

This year, in the city of San Luis Potosí, Mexico, a team was created to participate in the "Proan Amputee Football League" and we had the honor of being part of the launch of this brand, having to face some challenges in the process. The team had to have a connection with the city and its community, had to represent the players and it had to have the versatility of being both a football team and an organization with a social cause.

The visual identity was created to solve these challenges, starting by taking root in the city through its colors and approaching the players with the graphic elements in the badge. Likewise, the name "Legendarios" was chosen to honor the history of the city and its people, who do legendary things every day, like playing soccer without a limb.​​​​​​​


Legendarios CPFA
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Legendarios CPFA

949
6.4k
20
Published: