NOVOTEL
Branding
W&cie — Positioning & Global Design for NOVOTEL
Collaboration with Accor Design Studio
Photographe : Bilal El Kadhi​​​​​​​​​
A tribute to its BRUTALIST roots & modern spirit.
A well thought and measured identity — Novotel. The new flavour of time.

Reshaping the LOGO
Graphic System — “Modulor“
A minimal & Geometric Typeface. Averta designed by Kostas Bartsokas.
Shadows patterns — Print of time
Minimal Pictograms
NOVOTEL
625
5.6k
80
Published:
Multiple Owners
Jean-Jacques CHARRAIS