Objective: Create awareness around the 50th Anniversary of the famous Superstar sneaker, keeping momentum going to sustain the Adidas global campaign throughout the spring, summer season. ii. Sell through up to 30% in the first 3 months, at Foot Locker.
Client: Adidas X Foot Locker
Creative Director: Ben Scott
Art Director: Juan Montoya
Strategist: Katherine Allen
Consulting: David Chong and Jake
Live Team: Amy Van Kessel
Agency: MKTG (Dentsu Aegis)
Born To Create, Thank you, Juan Montoya
