Fuser
The Problem.
Fuser is a video game about mixing the latest and greatest audio tracks in pop culture as if you are the DJ and producer. You can mix for a small crowd or a huge festival in the game. Since the game is new, the world doesn't know what it is, or why they should get excited about it and want to play.
The Solution.
Hired by the agency Midnight Oil, we worked with them to create a beautifully abstract, almost VJ quality animated visual to help introduce the world to Fuser. Instead of creating a tutorial for how the game works, we instead went for a high energy approach centered on the great musicians and their tracks you can remix yourself. It both more exciting and somehow less forced to approach it this way.
