Brand Identity - Assembly

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*This project was done in a school module called Brand Systems in 2019. We were given a total of 3 Brands to work with. The brands background and blueprint were provided in the Assignment Brief. Our objective was to design a brand identity system based on the information provided. We proposed the brand style and also conceptualise, develop and implement the brand identity system for the brand. The client that I have chosen for this is Assembly.

Assembly's Background

Co-working is the new emerging market of sharing and working. With the rise of freelancers, entrepreneurs and corporates in the workforce,

the shift towards co-working and other flexible workspace options will continue to play an important role in how and where these individuals work. Taking this as a fictitious brief, the client, Assembly wants to create a shared working space of belonging made accessible and sustainable.

POSTER

Since assembly is a co-working space, it has to be a conducive environment where people can work efficiently. However, I didn't want assembly to depict any common dull and boring workspace or office area. Hence, pops of colours were implemented into the branding of Assembly so whenever users of the space look around the area, they don't feel as de-motivated and dull but instead, their mood might represent the cheerfulness and positiveness like the pop of colours.

The secondary graphics of Assembly also represents and symbolizes sticky notes and note-taking based on the shapes and colours, linking back to the productiveness one can achieve with Assembly.

INSTAGRAM ADS

WEBSITE

The website has a special feature which is the Review Wall. Users of the space can post their thoughts on Assembly. Instead of the usual 5-star rating review system, Assembly encourages users to fully express their feelings creatively by being able to draw, design, write or even uploading a picture of their experience and time in Assembly, as if they are brainstorming, sketching or taking down notes.