For this project, I made three marketing pieces for my redesigned Planters packaging. Those pieces being:a marketing poster, a video and a web ad.
My main inspiration was Planter's Mr Peanut for the little cartoon character, the rest of the design just came from there.
1.You design strategic marketing material(140/150points)
2.Demonstrate proficient use of design software, tools & technology(20/30)
3.You implement creative solutions from concept through completion using a formal process(15/20)
4. You apply effective legal and ethical business practices and project management skills(20/20)
5.You communicate artwork rationale in formal and informal settings(20/30)
What I learned most from this project was how to use Adobe After Effects, along with honing my skills with Illustrator, Photoshop, and Behance itself.
I'm most proud of my video, which despite all odds, I managed to finish in record time, and it turned out excellent in my personal opinion.
I could use some more work in After Effects, as this project was just from a crash course in using the program. With more time, elbow grease and effort I could do so much more.
