DROPOUT
REBRAND
REBRAND
As CollegeHumor’s direct-to-consumer streaming product, we needed a creative direction that could connect with the funny, weird-dos that we knew them to be.
This resulted in a reband that engaged the entire company at its highest level, including marketing, product and production.
DESIGN DIRECTOR | PAULA SEARING
CONSULTANT | SHANE PARRISH
ART DIRECTOR | NESS CARDANO
SENIOR GRAPHIC DESIGNER | RANDY MCKAY
GRAPHIC DESIGNERS | MARK LEDGERWOOD, INA DE LAS ALAS, MADELIN LUM
CONSULTANT | SHANE PARRISH
ART DIRECTOR | NESS CARDANO
SENIOR GRAPHIC DESIGNER | RANDY MCKAY
GRAPHIC DESIGNERS | MARK LEDGERWOOD, INA DE LAS ALAS, MADELIN LUM
Initial thumbnails for the Dropout logo.
Final Dropout Logo.
Final Logo Bug
Tagline.
