In this Coke Studio mall gate, the main focus was to create not just aesthetic gate design, but create a gate that will make the audience interact with.
The dangeling mics are basically flyers, Audience are meant to aproach the gate and pull mics while going up and down the escalators, which creates action.
Gate
Dangling flyer
Advertising Agency: Square Cube Communication
Art Director: Fady Nabil
Art Director: Fady Nabil
Account Handler: Karim Nasr
