CLIENT
Founded in 2018 by a group of health-conscious hemp enthusiasts, deetox is one of Luxembourg’s pioneering hemp companies. Committed to offer high quality products that are 100% natural and lab-tested, they pave the way for a line of cannabinoid wellness products that promote a healthy body and mind.
STORY
STORY
The deetox team is convinced that hemp based products help people lead a happier and healthier life.
They contacted us to create a recognisable brand that breaks with outdated clichés in order to make them stand out in the(a pioneering) market. Trough crafting a tailor-made Identity we help them connect to their community and promote their vision for the cannaboid industry : natural, healthy and innovative.
PROCESS
We sat down with founder Gil Pinheiro at the deetox shop in Bertrange for a discovery session and determined their goals.
By aligning our visions we were able to craft a highly inclusive Brandstrategy with a special focus on a young local community.
We followed up with the creation of a versatile Identity, that taps into a modern vibe with an organic touch and can be easily adapted as packaging for their product line.
They contacted us to create a recognisable brand that breaks with outdated clichés in order to make them stand out in the(a pioneering) market. Trough crafting a tailor-made Identity we help them connect to their community and promote their vision for the cannaboid industry : natural, healthy and innovative.
PROCESS
We sat down with founder Gil Pinheiro at the deetox shop in Bertrange for a discovery session and determined their goals.
By aligning our visions we were able to craft a highly inclusive Brandstrategy with a special focus on a young local community.
We followed up with the creation of a versatile Identity, that taps into a modern vibe with an organic touch and can be easily adapted as packaging for their product line.
OUTCOME
The trademark of the brand is a modern Lettermark dipped into a turquoise block. The main color relates to the iconic green used in the industry with a modern twist, while the mono-spaced subline adds an organic feel.
Trough the playful usage of the elements and a custom made pattern design we move further away from the classical imagery of cannaboid products, towards a brand image that promotes a happy and healthy lifestyle. Finally the brand comes with an additional color palette and tag system, enabling the company to extend their product line, and adapt to and grow with their market.
FINAL WORDS
Trough the playful usage of the elements and a custom made pattern design we move further away from the classical imagery of cannaboid products, towards a brand image that promotes a happy and healthy lifestyle. Finally the brand comes with an additional color palette and tag system, enabling the company to extend their product line, and adapt to and grow with their market.
FINAL WORDS
Working with the Deetox team has been an amazing experience and we’d like to thank them for their trust in our branding skills.
We’re looking forward to future collaborations and wish them the best of luck for the future. Also big thanks to founder Gil Pinheiro who was the driving force behind the project.
We’re looking forward to future collaborations and wish them the best of luck for the future. Also big thanks to founder Gil Pinheiro who was the driving force behind the project.
Wanna know more ?
@deetox.lu
www.deetox.lu
Toughts about the project?
We value your opinion and appreciate feedback!
Send us a little comment to
hello@schon.studio
@deetox.lu
www.deetox.lu
Toughts about the project?
We value your opinion and appreciate feedback!
Send us a little comment to
hello@schon.studio
