Rooko Branding
Rooko is a digital startup store that focuses on providing tools and supplies that help young creatives create amazing handmade work. The Brand’s key mission is to bring back the virtue, relevance, freedom and joy of handcrafted or handmade items. The Creative direction for the brand was informed by two key insights, geometry and freedom. The main TA is primarily individuals who have some interest in building, carpentry, wood work, painting or even metal work, artistic pursuits that need geometric tools like protractors and rulers. This informed the straight lines and geometric symbols evident in the brand-mark. Secondly the brand is centered on enabling its clients to enjoy the freedom that comes with creating and solving their own problems, this informed the use of the bird symbolism since birds are normally associated with freedom and movement.
