Valerie Durak's profile

Lolli & Pops

Packaging
Illustrator

Lolli & Pops

Lolli and Pops is a premium specialty retailer that offers an assortment of confections, sweets, chocolates and treats from all around the world.  My partnership with Lolli and Pops first began when I was asked to create hand-lettered chalk installations for their retail stores. As our relationship grew, I was brought onboard to help develop product, branding, packaging, photography, web, marketing and retail design along with the creative team at Maker. During our partnership, I contributed to the design for over 100 private label products, and Lolli and Pops grew to over 75 locations across the US.


Art Direction and Strategy by Whitney Clark
Copy and Strategy by Gardie Ashforth and John Eric Oberbeck
Product Development in collaboration with Kendall Asmuth
Photography in collaboration with Marju Randmer-Nellis
Lolli & Pops
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Project Made For

Lolli & Pops

Branding and packaging design for Lolli and Pops candy stores.

Published: