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    Art direction and promotional design for StreetFit 2012 –an event that takes place inside a shopping mall in the city. A week of training work or… Read More
    Art direction and promotional design for StreetFit 2012 –an event that takes place inside a shopping mall in the city. A week of training work organized by a professional staff specializing on urban fitness and street games. Read Less
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Porte di Catania. StreetFit 2012
Art Direction / Branding / Design
 
StreetFit is an event that takes place inside Porte di Catania –a shopping mall in the city– and includes a week of training work organized by a professional staff specializing on urban fitness and street games.
Our job: Art direction and design for advertising and media communication.
 
Brand Process
 
The logo is designed to be aggressive and vibrant to bring out it’s uniqueness and inspired by street arts.
 
The Campaign
 
Work process based on a multi-subject campaign. The objective was to identify each of the disciplines of the event and represent on each of the artboards. The process seeks to maintain the balance between the elements characteristic and coordinate it with all other work.
 
Media: Billboards, Flyers, Posters, Brochures, Newspapers, Magazines, Conferences,  TV, Web.
 
©Streetfit.it – Landing Page 2012
 
The Promotional Side
Gate-Fold Brochure Design.
 
On Stage
T-Shirt Design
Activities Program – Indoor Poster
Scaffold, Totems, Indoor – Outdoor signals
Client: Gallerie Commerciali Italia. Porte di Catania.
Agency: Industria01
Project Manager: Sarah Bersani
Art Direction / Design: Gustavo Arias
Copywriter: Gabriele Infranca
Year of completion: 2012