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    The visual concept created for the "Non-Text" identity came from overlapping textures and shapes, that disrupted communication while creating vis… Read More
    The visual concept created for the "Non-Text" identity came from overlapping textures and shapes, that disrupted communication while creating visual interest and changing how the viewer interprets the information. The overlapping textures can be seen as"noise" in the visual communication model. "The work in 'Non-Text' challenges the Western cultural assumption that textual content is necessarily the primary and most efficient communication medium. Each piece employs text, typography, or writing to create aesthetic forms that express visual meaning rather than merely allowing words to function as invisible verbal transmitters." — Leslie Atzmon Read Less
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