March 2017
Cosmos theater center corporate identity
The theater center "Cosmos”, which refers to extraterrestrial space, is a new youth space in Tyumen, Russia. Its primary areas of engagement are youth theater, dance studios, festivals and conferences. "Cosmos" is a place of experimentation, where young theater-goers can concretize their ideas. The center’s main mission is to gather young and ambitious people together.
The theater center is located in the building of the former cinema "Cosmos." The architecture and interior design were designed by the A61 architectural bureau.
Photos and videos — Sergey Drachev, Cosmos social media.
The "Cosmos" logo consists of a diamond-shaped star logomark and a brand name. The diamond-shaped star is inspired by the pattern on the façade of the original building.
This concept is based on a Russian idiom, which translates to “Any theater begins with a hanger”.
Tickets feature colorful designs and performance photography; they are meant to be kept as mementos.
The logomark is well-suited to large-format printing, drawing the eye to a poster’s composite center.
The theater’s program continues with the theme of space, or cosmos.
There is entrance to the hall and the screen, which broadcasts announcements of performances, events, logo and corporate graphics.
Wayfinding makes use of the corporate logo and theme in order to help patrons navigate the space.
