The Light Phone was inspired by two Google app designers that grew weary of what they were being briefed to do. So they set their minds toward trying to help people to pull back from technology a bit. They developed a beautiful product designed to be used as little as possible; focusing on just the essential tools one needs to live their life. And based on what he was saying, we thought a certain outspoken tech giant might really like it. So we reached out — with an integrated campaign aimed at launching a revolution.