Thae
Context
Thae was a project for a yoga mat brand, needing brand and packaging design.
The client's inspiration was the damaru drum (left), and even contributed some of her own doodles (right).
Damaru drum
Exploring the drum image.
Minimalist and modern
I explored a minimalist and modern take with dynamic waves.
Ornate and traditional
I also experimented with a range of fairly ornate and decorative motifs in the style of traditional Indian art and the seven chakras, playing with symmetry and lotus forms, as well as using the damaru drum.
The motifs incorporate stripped-down hourglass forms from the damaru drum, as well as lotus shapes and geometric patterns from traditional Indian design and the seven chakras.
Thae
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Thae

Branding design for Indian yoga brand Thae
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