Holy Crap Cereal
Holy Crap plant-based, high-fibre breakfast cereals worked closely with Zesty Brands creative director, Rachelle Hynes, to design the new brand identity and package design.
Framing the idea of happiness, Rachelle designed a lively logo that incorporates a subtle smiley face, helping customers discover some delight in their shopping experience. The package design for Holy Crap exudes a boldness that pops on the shelf, making as brave of a statement as its name. Between the friendly design cues and the way the photography captures the simplicity of the product, Zesty Brands successfully translates the product in a fun and attractive way.
