In 2017 Skoda Transtech started discussions with different stakeholders in order to initiate a co-operative smart tram ecosystem. The goal was to move from traditional engineering and manufacturing towards a new business ecosystem that is able to provide technologically superior tram services.

The company asked Riesen Design to establish a simple yet powerful set of rules for the ecosystem's visual identity. Our goal was to create an identity that is slightly futuristic but also very friendly and crystal-clear in its expression. We chose timelapse pictures that can be used as abstract imagery to illustrate the flow of data and the speed of this ecosystem of the future.

The final result was a compact design system booklet that includes a set of logos, a colour scheme, a pair of fonts, a concept for abstract and descriptive imagery, guidelines for icons and infographics, as well as a versatile presentation template.