Le Panier de Mamie, local greengrocer’s shop in the suburbs of Paris.
Branding, Logo, Print collaterals, Packaging.
Branding, Logo, Print collaterals, Packaging.
Identity developed for a local greengrocer with humble, social and accessible values. Based on the shop's name and the owner's grandmother, from whom he learned everything, the logo represents a character, intended to create some familiarity with clients and become the city’s new Grandma figure.
