Korean Air - Go Korean
The story: Ogilvy's content studio was asked to create a variety of bespoke online content for the new brand platform 'Go Korean' over 2019 for the US market.
The idea: To establish Korean Air as an alternative airline for US customers through 'Go Korean's' modern and energetic brand perspective.
The outcome: Content was created with three areas of focus - food, style and service. All bespoke content was created in-house by Ogilvy's Content Studio.
Credits
Client: Korean Air
Senior Art Director & Photographer: Lucy Mcnally
Senior Content Designer & Animator: Alex Burton
Junior Content designer & Animator: Crystal Kan
Strategy Director: Bizhan Govindji
Content Strategist: Taylor Castelo Branco
Strategist: Kanika Bali
