grains is a school brand system project that is directed to being a meal delivery service that operates in the central business district, with a focus on being organic and healthy as many office workers do not have the time to prepare fresh and nutritious meals due to their workload and flow of life.
Background
With the increasing hectic work lifestyles of individuals, the market potential in the F&B industry for meal kit delivery services will provide opportunites for growth and business. Taking this as a fictitious brief, the client, Grains sees that there is a growing market for consumers who have busy lives or do not have the time to shop for groceries but want to eat good quality food without the hassle of grocery shopping and meal planning.
A brand identity to help give the brand greater exposure and the chance to tell the public of its service and benefits will be the objectives of this design solution.
Brand Positioning
Grains is subscription service food that caters and delivers weekly menus and quick meals for busy working adults within the CBD area. Packed with high quality ingredients, customized options from vegan to gluten-free and unique dietary preferences ― scrumptious meals are well-prepped and delivered direct in recyclable packaging. Grains prides itself for its element of convenience, reducing food waste and environmentally conscious practices
