Objective—The project required choosing a brand that was dead, dying or defunct, and rebranding it to give it a new life. The new directions are based on the company's original essence but take the brand to a different category. The challenge was repositioning, expanding identity, and creating a new extension that opens the brand to a whole new futuristic approach.
Approach—I chose to rebrand the Life known for being a magazine brand. The magazine's role in the history of photojournalism is considered its most important contribution to publishing. The new Life's mission is to give people a new window to see the world with positive energy, which inspires the infinite possibilities of human beings and the new way of thinking and living. The new Life, is a community of thought, a platform for enhancing human impact, a window for shared human stories, a curiosity about what is going on in the world, a source of inspiration for thinking and living.
Approach—I chose to rebrand the Life known for being a magazine brand. The magazine's role in the history of photojournalism is considered its most important contribution to publishing. The new Life's mission is to give people a new window to see the world with positive energy, which inspires the infinite possibilities of human beings and the new way of thinking and living. The new Life, is a community of thought, a platform for enhancing human impact, a window for shared human stories, a curiosity about what is going on in the world, a source of inspiration for thinking and living.
