JAMESON SHARED CITIES

You are about to read a story about hospitality. Some 200 years ago, a Scotsman took on a journey by ship, but landed in Ireland. The country welcomed him so warmly that he returned the favor by creating the most famous Irish whiskey. By the way, his name was John Jameson.

Since hospitality lies strongly in Jameson's DNA, the brand decided to see if it is dealing with people just as hospitable as itself. That's why Jameson invited some cool Bulgarian guys to show not only those places in their cities that everyone knows, but also those places that only local people know and supposedly keep for themselves.

Sofia, Plovdiv, Varna, Burgas, Rousse. They all opened their doors, their bars and their most local places for Jameson. And everything turned out super! The campaign inspired people to show their most local places in their cities. And all of that... was thanks to Jameson. 

P.S. The featured video is the launch video of the campaign.