Trading has become more popular and accessible through advancements in technology. A new development in the field will encourage more activity from traders but could pose additional risks for banks and brokerage firms. However, in light of recent changes made by Charles Schwab to enact zero-dollar fees in its dealings, the competitive advantage of such an approach is evident. In order to appeal to different audiences and a changing investor dynamic, brokerage firms must decide whether a zero fee approach is right for them.

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