The A.S.Velasca football team is based in Milan.
A.S.V is not a simple football team as the will of its creators is to combine sport & art.
The first football club trying to mix these elements, and starting from the bottom of professional league in Italy.
I was commissionned to create portraits of their players.
I was commissionned to create portraits of their players.
Friends that are dreamers, artists and football enthusiasts and who aim to offer the Lombard regional capital a real new alternative to supporters. Visionaries? Passionate? Deluded? Most probably, but in the ever changing and so acclaimed Milan all this sounds mighty good. Planet football does not give away anything and we, who want to take everything without rushing anything, will start from below, the bottom even, from the OpenB category of the CSI Championship.
The province and the mud, the goals and the provocations, the beauty and the roughness of football, much like our inspiration, Milan’s Torre Velasca, too ‘bizarre’ to be in the city’s historical centre, but fascinating and hard to imitate, sticking out like a supporter’s sore thumb, disgustingly beautiful.
Velasca is a long-term project, where the game’s rectangle will be wrapped up, even if only metaphorically, in a media component decidedly too big compared to the importance of the championship. This imbalance will bring the supporters closer to a more genuine football and will ensure that we grow together, because despite our size we dream big, and because to arrive at the twenty-sixth floor we inevitably have to start from the first.
Each head is a world, and we put together approximately thirty of them, waiting to see the result inexorably brought on by the game in the field. The business card is a European one, a club that speaks French-Italian thanks to the presence of managers from across the Alps, adding to the grandeur of this ambitious project. In the end, only the field will be able to tell what we are and where we will go.
But sooner or later, Milan will have a third wheel.
-- A.S.velasca's website edito
-- A.S.velasca's website edito
In their search of graphic identity, they contacted me to create portraits of their players.
The style used, is mixing things that I love to work as lights & shadows, but they wanted something simple, reachable at first sight.
That's the part that pleased a lot to me because it's not the way I usually work, so it was kind of challenge.
The style used, is mixing things that I love to work as lights & shadows, but they wanted something simple, reachable at first sight.
That's the part that pleased a lot to me because it's not the way I usually work, so it was kind of challenge.
An exhibition saw the light of day in Paris, including various pieces created by great creatives and my portraits.
The project - and so do my work :) - has traveled around the world and It can be seen in Galatasaray magazine, Sport24, La Gazzetta dello sport, Mondo Futbol, PKFoot, ...
Even the FIFA talked about it in a interview
--> https://www.youtube.com/watch?v=KlTYOflB3nI&feature=youtu.be
It also can be seen in Galatasaray magazine, Sport24, La Gazzetta dello sport, Mondo Futbol, ...
