This animation is from LxU New Year Innovative Series, a series of works made by ourselves and for ourselves with innovative ideas or techniques.
This year, we tried to give an answer for the self-discovery question “what is the meaning of creating ads?” – To be the STARs for the newborn 2020 generation, passing on the truth and power those great ads have given us through time.
这支动画作品来自 LxU 鼠年「新春制造」系列。这一传统的自发项目系列是我们做探索实验的机会，也是为自己做的广告。 在当前广告市场不景气的大环境之下，我们尝试对「做广告的意义是什么」这一自我怀疑给出答卷：为了成为 20 后的「他们」，把我们相信的那些朴素至真的道理，在时间长河里传递下去。
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Client - LxU
Creative Agency - LxU
Project Director - 李雨/Levi
Art Director - 魏婷婷/Una
Copywriter Lead - 张不蓝/Blur
Creative - 张不蓝/Blur & 刘惠/Liz
Account- 戴西西/Daisy
Design & Illustration Lead - 华原媛/O
Illustration - 华原媛/O & 刘子航/Redrum & 林聪/lc & 周天乐/Tianle
Animation Lead - 魏婷婷/Una
Animation - 王英飞/BigF & 岳昕宇/shou-zhang & 邓锐/DR & 刘子航/Redrum & 林聪/lc & 周天乐/Tianle
Voice - 岳昕宇/shou-zhang & 周天乐/Tianle
Intern- 段卉/Duan & 胡嘉怡/ShiYi
