POW / The Fact Avalanche

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The Fact Avalanche - Protect Our Winters

With natural disasters occurring all over the world, climate change deniers still continue to spread false information about climate change—including people in power, such as politicians and fossil fuel lobbyists. We partnered with Protect Our Winters Canada (POW), a non-profit fighting climate change, to set the record straight.

In time for the 2019 Canadian elections, we launched the Fact Avalanche: an online tool designed to counter misinformation and skepticism surrounding climate change and engulf climate change deniers’ tweets in truth. Whenever one of the influential climate change deniers we targeted tweeted an incorrect claim about climate change, Fact Avalanche subscribers were alerted via text, email or Slack prompting them to #FactBack with scientific facts from a custom fact bank built in partnership with Canadian universities and scientific climate partners at IC3 (Interdisciplinary Centre on Climate Change). #FactBack GIFs and stickers were also created so people could take action on social platforms outside of Twitter.

Credits:

Protect Our Winters Canada : David Erb, Directeur exécutif
Agence : Sid Lee Montréal
Directeur de création exécutif, global : Kristian Manchester
Directeur de création exécutif Montréal : Alex Bernier
Directeur de création : Jonathan Lavoie
Directeur artistique : Jonathan Lavoie
Concepteur-rédacteur : David Allard
Designer : Anthony Morell, Philippe Cossette
Infographie web : Sarah-Jeanne Turgeon

Motion Designer : Valerie Bourdon
Directrice service-conseil : Ariane Poitras
Conseillère en service-conseil : Sarah Maude Raymond
Stratège de contenu : Catherine Martel
Créateur de contenu : Jean Bart
Gestionnaire de communauté : Anne Murray-Potvin, Lillian Blouin
Directrice Globale des relations publiques : Katia Aubin
Coordonnatrice en relations publiques : Kristel Dupont