Daily UI 003 - Landing Page
What?
A quick exploratory redesign of the homepage of a local robotics company, Automata. Why Automata? because I like their product and brand but thought their homepage could do with a bit of a clean up. Disclosure: I'm not employed by Automata and any views here are my own.
Project time?
2 hours, including putting together this mini-case study.
Mini-Research (15min)
• Quick evaluation of Automata's current site architecture and UI.
• Quick look through the site of competitors.
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Mini-Ideation & Low Fidelity Designs (20min)
• Sketching ideas and directions.
• Looking at UI inspiration on Pages.xyz, Dribbble, Behance...
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High-Fidelity Designs (30min)
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Before and after
* Please note that this are only indicative designs done in less than 1 hour.
• Being a 1-product company, I aimed for a cleaner style while still heroing the product.
• A clear headline hero makes clear what they do.
• I also gave more weight to their case studies and social proof
The end 🎉
