"ULTIMATE AIRPORT DUBAI" NG channel

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Entertainment Program Promotion / Television - Promotion/Open & IDs

Award:
Silver World Medal

ULTIMATE AIRPORT DUBAI
ON-AIR CONCEPT

Goal
we have to communicate different angles

-this is a behind the scenes documentary series
-this is huge (techno megastructure aspect) impressive facts and numbers
-this is complex operation (human aspect : personal, intense)
-this is over the top (Dubai aspect)

Formally
To unify the many visual aspects of the program we want to give a unique GRAPHIC taste to all promos
(a bit unrealistic as if those were tv spots )

Concept and catch line
We will bring you into a special world where everything is acceleration, multitude, hugeness

Here, everything has to be FASTER, BIGGER and BETTER.

1.TEASER “FASTER”

FOOTAGE : Details (engine firing/suitcase sliding/terminal being built)
FORMAL CHOICE : QUICK EDIT / GFX (Opening : ZOOM IN/ Closing : ZOOM OUT) + SOUND DESIGN
CONCEPT : FAST
DUBAI airport is the fastest growing airport in the planet, we’re going to bring you inside

2.LAUNCH GENERIC PROMO : “BIGGER” (NUMBERS)

FOOTAGE : TIMELAPSE (WIDE / SPEED & MULTITUDE )
FORMAL CHOICE : QUICK EDIT / GFX DESIGN

The speaker enumerates very rapidly a series of impressive NUMBERS
about the extraordinary expansion of Dubai airport (traffic/passengers/staff/ infrastructures) :
all those numbers appear graphically, out of proportion inside the wide timelapse frames

CONCEPT : BIG
Dubai airport is OVER THE TOP : you’re going to learn a lot of facts which are going to blow your mind

3.GENERIC PROMO : “BETTER” (WORKERS)

FOOTAGE : quick edit of all the different categories of WORKERS in action – the footage is accelerated
FORMAL CHOICE : QUICK EDIT/ GFX DESIGN

The speaker rapidly describes the complex operation required to make 60 000 people working together, the pressure,
the schedule etc…

CONCEPT : BETTER
Find out all the drama behind the scenes, how the people make Dubai airport the UTIMATE airport