Sabra; an e-tail landing page
I decided to create this mini-project because I felt like doing something out of my comfort zone. Usually my aesthetic tilts towards matted colors and softened corners. This time, I made something completely different. Sabra isn't a real webshop, however I aimed to make the aesthetic match the prospective audience.
Sabra is a fruit that grows in the desert. It's often used metaphorically to describe someone who is prickly on the outside yet sweet in the inside, just like its namesake fruit.
The vibe of Sabra is:
"Edgy" "Bold" "Daring" "Fearless"
To portray this, I used sharp corners, bold colors and a geometric font. I only used black and white in the function sections to create a stark contrast with the bold colors in the content, therefore increasing the visual feeling of edgy.The final product is below. Below is a brief style guide I made to consolidate the aesthetic themes so I could to organize my visual goals:
Below is a short video demonstration of what the site would look like in a browser. I made the choice to have the images fill the page to dazzle the viewers eye with the products advertised. I was inspired by Zara's online webshop when I made this choice.
Lastly, below is the full page.
Thanks for reading!
