Luxury Link
Luxury Link is an online destination for booking luxury accommodations & curated travel experiences with signature extras at insider prices.
Their old logo was outdated and it did not presented well the business and its main objective – luxury travel destinations. It also wasn’t working well in the digital age – with its gradients and thin serif type.
There was not much of a legacy to build on to – so I started from the scratch. I also wanted to introduce a broader color palette for use with the logo and in various applications.
Initial drafts
I’ve drafted around 8 different ideas and lockups but eventually, it all boiled down to the double L in a diamond shape concept.
Color Palette
We’ve picked a rich color palette representing the elements of nature, travel, and luxury – to serve for every possible occasion.
Typography
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