Branding Identity · Strategy · E-Commerce
In Electricitat Estètica we saved Spanish design lamps from 60's, 70's & 80's.
As the Co-Creator of the project, I was in charge of all the identity and communication of the brand.
We started in a small warehouse to repair design lamps from our country. At the beginning, my partner just tried to sell them in flea markets and specialised shops. With my adherence to the project, we build an e-commerce and a lot of graphic material to promote our work.
Apart from the online shop, we had a physical space in Mercantinc. One of the most famous vintage markets next to Barcelona. We also went to all the mobile markets around Catalonia, and even to the south of France.
Thanks to all the selling points we achieved a regular income and could hire our first employee!
